Product Portfolio Analysis and Competitive Intelligence Project Readiness Kit (Publication Date: 2024/02)


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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:

  • How does the risk-adjusted profitability of your new business compare with the total portfolio for each product or line of business?
  • Where is your organization on the Industrial Manufacturing Product Value Chain maturity curve?
  • Did your organization maintain any outdated and / or unprofitable products in its portfolio?
  • Key Features:

    • Comprehensive set of 1513 prioritized Product Portfolio Analysis requirements.
    • Extensive coverage of 129 Product Portfolio Analysis topic scopes.
    • In-depth analysis of 129 Product Portfolio Analysis step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 129 Product Portfolio Analysis case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Market Research, Leadership Ethics, Competitor Analysis, New Product Development, Competitor SEO, Superior Intelligence, Market Intelligence, Customer Service Intelligence, Benchmarking Best Practices, Secondary Research, Channel Intelligence, Customer Needs Analysis, Competitor product pricing, Market Trends, Talent Retention, Pricing Intelligence, Leadership Intelligence, Information Technology, Outsourcing Intelligence, Customer-Centric Strategies, Social Media Analysis, Process Efficiency, Stock Market Analysis, Order Processing Time, Procurement Intelligence, Vendor Agreements, Competitive Benefits, Consumer Behavior, Geographical Analysis, Stakeholder Analysis, Marketing Strategy, Customer Segmentation, Intellectual Property Protection, Freemium Model, Technology Strategies, Talent Acquisition, Content creation, Full Patch, Competitive Landscape, Pharmaceutical research, Customer Centric Approach, Environmental Intelligence, Competitive Collaboration, Total Delivered Cost, Competitive Assessment, Financial Intelligence, Competitive Analysis Software, Real Time Dashboards, Partnership Intelligence, Logistics Intelligence, Competitive Intelligence, Intelligence Use, Investment Intelligence, Distribution Intelligence, Competitive Positioning, Brand Intelligence, Supply Chain Intelligence, Risk Assessment, Organizational Culture, Competitive Monitoring, Retrospective insights, Competitive Tactics, Technology Adoption Life Cycle, Market Analysis Tools, Succession Planning, Manufacturing Downtime, Performance Metrics, Supply Chain Optimization, Market Segmentation, Employee Intelligence, Annual Reports, Market Penetration, Organizational Beliefs, Financial Statements Analysis, Executive Intelligence, Product Launch, Market Saturation, Research And Development, SWOT Analysis, Strategic Intentions, Competitive Differentiation, Market Entry Strategy, Cost Analysis, Edge Intelligence, Competitive Pricing Analysis, Market Share, Corporate Social Responsibility, Company Profiling, Mergers And Acquisitions, Data Analysis, Ethical Intelligence, Promotional Intelligence, Legal Intelligence, Industry Analysis, Sales Strategy, Primary Research, Competitive Salaries, Financial Performance, Patent Intelligence, Change Acceptance, Competitive Analysis, Product Portfolio Analysis, Technology Intelligence, Personal References, Strategic Planning, Electronic preservation, Storytelling, Gathering Information, Human Resources Intelligence, Political Intelligence, Sourcing Intelligence, Competitive Performance Metrics, Trends And Forecasting, Technology Forecasting, Competitive Benchmarking, Cultural Intelligence, Third Party Services, Customer Intelligence, Emerging Markets, Omnichannel Analytics, Systems Review, Supplier Intelligence, Innovation Intelligence, Data Security, Vendor Management, Systems Thinking, Competitive Advantage, Target Market Analysis, Intelligence Cycle

    Product Portfolio Analysis Assessment Project Readiness Kit – Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):

    Product Portfolio Analysis

    This analysis helps determine whether new products or businesses will be profitable based on the overall performance of the existing portfolio.

    1) Analyze market trends to identify areas for potential product portfolio expansion.
    2) Conduct a SWOT analysis to assess the strengths and weaknesses of each product in the portfolio.
    3) Utilize benchmarking to compare the profitability of each product with competitors.
    4) Implement a diversification strategy to minimize risk and maximize profitability.
    5) Use scenario planning to anticipate and mitigate potential risks in the product portfolio.
    6) Monitor and adjust pricing strategies to maintain competitive advantage in the market.
    7) Continuously track and evaluate the performance of each product in the portfolio.
    8) Leverage competitive intelligence to stay ahead of market changes and adjust the product portfolio accordingly.
    9) Seek opportunities for strategic partnerships or collaborations to enhance the overall product portfolio.
    10) Conduct regular reviews to assess the overall effectiveness and profitability of the product portfolio.

    CONTROL QUESTION: How does the risk-adjusted profitability of the new business compare with the total portfolio for each product or line of business?

    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    In 10 years, our company will have a revolutionary product portfolio analysis system in place that effectively compares the risk-adjusted profitability of each new business with the total portfolio for each product or line of business. This system will be the most advanced and comprehensive in the industry, providing our company with a significant competitive advantage.

    Our goal is to achieve a risk-adjusted profitability ratio of at least 1. 5 for every new business we add to our portfolio. This means that for every dollar invested, the risk-adjusted return will be at least 50% higher than the average return for the entire portfolio. This ambitious goal will ensure that our portfolio is constantly evolving and improving, leading to sustained growth and profitability for our company.

    Furthermore, our product portfolio analysis system will not only focus on financial metrics but also take into account other factors such as market potential, customer demand, and competitive landscape. This holistic approach will enable us to make informed decisions about which businesses to add or divest from our portfolio, ensuring long-term success for our company.

    By achieving this BHAG (Big Hairy Audacious Goal) for our product portfolio analysis, we will solidify our position as an industry leader and set a new standard for measuring the performance of a company′s product portfolio. We will continually strive towards excellence and innovation, driving our company to even greater heights in the future.

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    Product Portfolio Analysis Case Study/Use Case example – How to use:

    Client Situation:

    Our client, a Fortune 500 company, has recently started a new line of business in the healthcare industry. As part of their expansion strategy, they have acquired two smaller companies and merged them under their brand. The new business offers a range of products and services, including medical devices, pharmaceuticals, and healthcare software. As they continue to grow and expand in this field, our client has approached us for a product portfolio analysis to understand the risk-adjusted profitability of their new business and how it compares to their existing product portfolio.

    Consulting Methodology:

    To perform the product portfolio analysis, our consulting team followed a structured approach, which included the following steps:

    1. Gathering Information: The first step was to collect all relevant information related to the new business and the existing product portfolio. This included financial statements, sales data, market reports, and industry trends.

    2. Identifying Key Products: We identified the key products or product lines in both the new business and the existing portfolio that contribute significantly to the overall profitability.

    3. Calculating Risk-Adjusted Profitability: Using quantitative methods such as Return on Investment (ROI) and Economic Value Added (EVA), we calculated the risk-adjusted profitability for each product or product line. This involved considering the cost of capital, risk factors, and expected returns.

    4. Analyzing Performance: After calculating the risk-adjusted profitability, we compared the performance of the new business with that of the existing portfolio. We also analyzed the contribution of each product to the total portfolio′s profitability.

    5. Identifying Opportunities: Based on the analysis, we identified opportunities to improve the risk-adjusted profitability of the new business and the existing portfolio. This could include divesting underperforming products, investing in high-growth products, or exploring new markets.


    Our consulting team delivered a comprehensive report to the client, which included the following:

    1. Risk-Adjusted Profitability Analysis: This section provided a detailed analysis of the risk-adjusted profitability of the new business and the existing portfolio, highlighting the key factors driving profitability.

    2. Comparison of Performance: We compared the performance of the new business with that of the existing portfolio to assess the success of the new venture.

    3. Contribution Analysis: This section provided an in-depth analysis of the contribution of each product or product line to the total portfolio′s profitability.

    4. Opportunities for Growth: Our report also outlined opportunities to improve the risk-adjusted profitability of the new business and the existing portfolio, including potential divestments and investments.

    Implementation Challenges:

    During the project, we encountered some implementation challenges, which included the following:

    1. Data Management: One of the biggest challenges was managing and analyzing large amounts of data from different sources, such as financial statements and market reports.

    2. Integration of Systems: The integration of systems after the acquisition of the two smaller companies was not seamless, leading to some discrepancies in the data.

    3. Demand Fluctuations: The healthcare industry is highly regulated, and demand for products can fluctuate due to various factors. This made it challenging to accurately forecast future profitability.


    To measure the success of our product portfolio analysis, we used the following KPIs:

    1. Return on Investment (ROI): This metric measures the profitability of an investment relative to its cost and is a good indicator of the risk-adjusted profitability of a product or product line.

    2. Economic Value Added (EVA): EVA takes into consideration the cost of capital and the risk associated with the investment, providing a more accurate measure of the profitability.

    3. Contribution Margin: This metric measures the difference between the price of a product and its variable costs, providing insights into the profitability of each product.

    Management Considerations:

    Based on our analysis, we made the following recommendations to our client:

    1. Invest in High-Growth Products: Our analysis showed that some products in the new business had a higher risk-adjusted profitability compared to the existing portfolio. Hence, we recommended investing in these high-growth products to further improve the overall profitability of the portfolio.

    2. Divest Underperforming Products: We identified some underperforming products or product lines in the existing portfolio that were dragging down the overall profitability. We recommended divesting these products to free up capital for high-growth opportunities.

    3. Monitor Market Trends: The healthcare industry is constantly evolving, and it is crucial to monitor market trends and stay updated on new technologies and regulations. This will help the company identify potential growth opportunities and mitigate risks.


    In conclusion, our product portfolio analysis revealed that the risk-adjusted profitability of the new business was lower compared to the existing portfolio. However, through our recommendations, our client can take strategic steps to improve the risk-adjusted profitability of the new business and the existing portfolio. By regularly monitoring key performance indicators and market trends, our client can ensure sustained profitability and growth in the healthcare industry.

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