Market Positioning and Business Capability Modeling Project Readiness Kit (Publication Date: 2024/02)


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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:

  • How is your organization positioning itself to capture the growing market for sustainable products?
  • What price positioning should your organization strive for in relation to the competition?
  • What marketing messages are likely to be most compelling when positioning the benefits of your new service, and what sales techniques should you employ?
  • Key Features:

    • Comprehensive set of 1563 prioritized Market Positioning requirements.
    • Extensive coverage of 117 Market Positioning topic scopes.
    • In-depth analysis of 117 Market Positioning step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 117 Market Positioning case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Operations Modeling, Intuitive Syntax, Business Growth, Sweet Treat, EA Capability Modeling, Competitive Advantage, Financial Decision Making, Financial Controls, Financial Analysis, Feature Modeling, IT Staffing, Digital Transformation, Innovation Strategy, Vendor Management, Organizational Structure, Strategic Planning, Digital Art, Distribution Channels, Knowledge Discovery, Modeling Behavior Change, Talent Development, Process Optimization, EA Business Process Modeling, Organizational Competencies, Revenue Generation, Internet of Things, Brand Development, Information Technology, Performance Improvement, On Demand Resources, Sales Forecasting, Project Delivery, Employee Engagement, Customer Loyalty, Strategic Partnerships, Cost Allocation, To Touch, Continuous Improvement, Aligned Priorities, Model Performance Monitoring, Organizational Resilience, Industry Analysis, Procurement Process, Corporate Culture, Marketing Campaign, Data Governance, Market Analysis, Organizational Change, Financial Planning, Service Delivery, IT Infrastructure, Market Positioning, Talent Acquisition, Marketing Strategy, Project Management, Customer Acquisition, Lean Workshop, Product Differentiation, Control System Modeling, Operations Analysis, Workforce Planning, Skill Development, Organizational Agility, Performance Measurement, Business Process Redesign, Resource Management, Process capability levels, New Development, Supply Chain Management, Customer Insights, IT Governance, Structural Modeling, Demand Planning, Business Capabilities, Product Development, Service Design, Process Integration, Customer Needs, Emerging Technologies, Value Proposition, Technology Implementation, Cost Reduction, Competitive Landscape, Contract Negotiation, Risk Systems, Market Expansion, Process Improvement, Business Alignment Model, Operational Excellence, Business Capability Modeling, Customer Relationship Management, Technology Adoption, Collaborating Effectively, Knowledge Management, Supply Chain Optimization, Modeling System Behavior, Operational Risk, Business Intelligence, Leadership Assessment Tools, Enterprise Architecture Capability Modeling, Market Segmentation, Business Metrics, Customer Satisfaction, Supply Chain Strategy, Organizational Alignment, Digital Marketing, Sales Effectiveness, Risk Assessment, Competitor customer experience, Efficient Culture, Product Portfolio, Integration Planning, Business Continuity, Growth Strategy, Marketing Effectiveness, Business Process Reengineering, Flexible Approaches

    Market Positioning Assessment Project Readiness Kit – Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):

    Market Positioning

    The organization is strategically positioning itself to attract the increasing demand for sustainable products in the market.

    1. Conduct market research to identify sustainability trends and consumer demand. (Benefits: targeted marketing, increased sales)
    2. Develop new sustainable products or improve existing ones. (Benefits: competitive advantage, increased revenue)
    3. Partner with eco-friendly suppliers and manufacturers. (Benefits: cost savings, reputation for sustainability)
    4. Implement green marketing strategies to promote sustainable products to target audience. (Benefits: brand loyalty, improved market positioning)
    5. Invest in renewable energy sources to reduce carbon footprint and appeal to environmentally conscious customers. (Benefits: cost savings, positive environmental impact)

    CONTROL QUESTION: How is the organization positioning itself to capture the growing market for sustainable products?

    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    By 2030, our organization will be the undisputed leader in providing sustainable products globally. We will have successfully expanded our market reach to every corner of the world, catering to the increasing demand for eco-friendly and ethically-sourced products. Our brand will be synonymous with sustainability, setting the standard for all other companies in the industry.

    Our diverse product portfolio will encompass a wide range of sustainable options, from renewable energy solutions to biodegradable packaging and ethical fashion. We will have developed strong partnerships with suppliers and manufacturers who share our values and commitment to sustainability, ensuring the highest quality of products for our customers.

    Through strategic marketing and advertising campaigns, we will continuously raise awareness about the importance of consuming sustainable products and the positive impact it has on the environment. Our brand will be known not only for our products but also for our advocacy for a greener and more sustainable future.

    In addition, our organization will actively invest in research and development, constantly innovating and improving our products to stay ahead of the competition and meet the evolving needs of our customers.

    Ultimately, our positioning as the top provider of sustainable products will not only drive significant financial growth, but also contribute to creating a better world for future generations.

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    Market Positioning Case Study/Use Case example – How to use:

    Client Situation:

    The client, a leading consumer goods company, is facing increasing pressure from both consumers and stakeholders to adopt more sustainable practices in their production and marketing strategies. This pressure stems from the growing awareness of environmental issues and consumers’ changing preferences towards ethical and sustainable products.

    With the demand for sustainable products on the rise, the client realizes the need to shift its focus towards green, eco-friendly, and socially responsible practices to remain competitive and capture a larger share of the market. The client has partnered with our consulting firm to assist them in repositioning their brand and product offerings to meet the changing demands of the market.

    Consulting Methodology:

    Our consulting team begins by conducting a thorough market analysis to identify key trends and drivers in the sustainable products market. This includes analyzing consumer behavior, competitive landscape, and macroeconomic factors such as government regulations and industry standards.

    Based on this analysis, we then work with the client to develop a new positioning strategy focused on sustainability. This involves identifying the unique selling points of the client’s products and aligning them with consumer preferences for sustainable products. This could include factors such as recyclability, using organic materials, or supporting fair trade practices.

    Next, we develop a comprehensive communication plan to effectively convey the client’s new positioning to target consumers. This involves creating a messaging platform that highlights the client’s commitment to sustainability and the benefits of their sustainable products. We also recommend the use of social media platforms and influencer marketing to reach a wider audience and create buzz around the brand.


    – Market analysis report
    – Re-positioning strategy
    – Communication plan
    – Messaging platform
    – Social media and influencer marketing strategy

    Implementation Challenges:

    The main challenge faced by the client during the implementation of the new positioning strategy is the need for significant changes in their supply chain and production processes. This includes sourcing sustainable materials, implementing waste reduction and recycling programs, and ensuring fair labor practices. These changes may require significant investment and time to fully integrate into the client’s operations.


    To measure the success of the new positioning strategy, we recommend the following KPIs to the client:

    – Increase in market share: This metric will indicate the success of the client’s product positioning in capturing a larger share of the sustainable product market.
    – Customer satisfaction: Measuring customer satisfaction through surveys and feedback will help assess if the new positioning has positively impacted consumer perceptions of the brand.
    – Growth in sales: The client’s sales performance before and after implementing the new positioning strategy can be compared to determine its impact on revenue.
    – Brand awareness: Tracking the reach and engagement of social media campaigns and influencer marketing efforts can indicate the success of the client’s communication plan in creating brand awareness.

    Management Considerations:

    For the successful implementation of the new positioning strategy, we recommend that the client closely monitors changes in consumer preferences, industry regulations, and competition. This will allow them to adapt their strategies accordingly and ensure that their sustainable position remains relevant in an evolving market.

    Additionally, the client must prioritize transparency and authenticity in their sustainability efforts to build trust with consumers. This includes clearly communicating their sustainability practices and progress, as well as addressing any challenges or setbacks.

    Furthermore, continuous innovation should be a key focus for the client to maintain their competitive edge in the sustainable products market. This could include introducing new and innovative sustainable products or finding ways to improve the sustainability of existing products.


    In conclusion, our consulting team has helped the client successfully reposition their brand and products to capture the growing market for sustainable products. By conducting thorough market analysis, developing a strategic communication plan, and closely monitoring key metrics, the client is well on its way to becoming a leader in the sustainability space. With a focus on continuous innovation and transparency, the client can continue to thrive in this constantly evolving market.

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