End Of Life Planning and Go To Market Plan Project Readiness Kit (Publication Date: 2024/04)


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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:

  • Does facilitated advance care planning reduce the costs of care near the end of life?
  • Key Features:

    • Comprehensive set of 1548 prioritized End Of Life Planning requirements.
    • Extensive coverage of 147 End Of Life Planning topic scopes.
    • In-depth analysis of 147 End Of Life Planning step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 147 End Of Life Planning case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Transparent Communication, Emotional Marketing, Leadership Structure, Personal Capabilities, Customer Retention, Project governance framework, Sales Training, Distribution Costs, Distribution Channel, Global Recruitment, Referral Marketing, Management Services, Incentive Programs, End Of Life Planning, Action Plan, Real Time Engagement, Viral Marketing, Experiential Marketing, ISO 27799, Governance Risk and Compliance, Marketing Metrics, Enterprise Risk Management for Banks, Market Penetration, Price Plans, Market Segmentation, Brand Storytelling, Market Share, Customer Acquisition, Marketing Strategy, Automation In Finance, Promotional Products, Product Positioning, Mobile Marketing, Marketing Channels, Logo Design, Market Analysis, Customer Journey, Core Messaging, Sales Strategy, Return On Investment, International Expansion, Commerce Strategy, SWOT Analysis, Unique Selling Point, Brand Identity, Product Launch, Budget Allocation, Brand Communication, Direct Mail, Engagement Tactics, End To End Process Integration, Launch Plan, Content Marketing, Realistic Goals, Customer Advocacy, Innovation Roadmap, Promotion Tactics, Brand Guidelines, Go-To-Market Plans, Insurance Coverage, Value Proposition, Lead Generation, Stock Market, Planned Delays, Process Efficiency Program, Economic Trends, AR VR Marketing, Market Needs, Marketing Collateral, Customer Service, Customer Engagement Programs, Compensation Plans, Brand Equity, Brand Awareness, Product Differentiation, Brand Voice, Performance Marketing, Revenue Projections, Director Expertise, Sales Cycle, Data Flow Diagram, Customer Satisfaction, Brand Positioning, Contract Modifications, Customer Feedback, Failure Analysis, Target Audience, Social Media Marketing, Market Evaluation, Brand Loyalty, Print Advertising, Go To Market Plan, Competitive Landscape, Launch Timeline, Long-term Goals, Customer Relationship Management, Marketing Budget, Technology Adoption, Marketing Objectives, Sales Team Structure, Sales Tactics, Government Incentives, Company Storytelling, Supply Chain Execution, Marketing Research, Outdoor Advertising, Sales Pipeline, Go-to-Market Strategy, Employee Development, Execution Progress, Email Marketing, Contingency Planning, Gap Analysis, Marketing Mix, Event Marketing, Pricing Incentives, Mental Wellbeing, Contract Renewals, Channel Strategy, Customer Profiling, Sales Enablement, Customer Education, Investment Goals, Customer Experience, Word Of Mouth Marketing, Car Clubs, Negotiation Strategies, Pricing Strategy, Sales Funnel, Visual Branding, Search Engine Optimization, Price Testing, Customer Preferences, Market Trends, Pricing Models, Test Case Management, Closing Techniques, Shareholder Demands, Branding Strategy, Influencer Outreach, Distribution Partnerships, Custom Plugins, Public Relations, Inventory Management, Retail Strategy, Long Term Goals, segment revenues

    End Of Life Planning Assessment Project Readiness Kit – Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):

    End Of Life Planning

    End of life planning involves preparing for the end of one′s life, including making decisions about medical care and finances. Facilitated advance care planning may reduce costs by ensuring that end-of-life wishes are known and followed.

    1. Implement a facilitated advance care planning program to empower individuals to make informed end-of-life decisions. (Empowers individuals)

    2. Offer access to professional counselors and resources to support families through the planning process. (Provides emotional support)

    3. Integrate advance care planning into routine medical visits to promote early discussions and reduce costs. (Promotes early planning)

    4. Use technology, such as virtual consultations, to increase accessibility of advance care planning services. (Increases accessibility)

    5. Collaborate with community organizations to provide education and resources for end-of-life planning. (Engages community)

    6. Offer discounts on end-of-life planning services to incentivize individuals to plan in advance. (Incentivizes early planning)

    7. Conduct regular reviews of end-of-life plans to ensure alignment with current preferences and reduce unnecessary expenses. (Promotes timely updates)

    8. Encourage the use of palliative care and hospice services, which can lower the costs of end-of-life care. (Reduces healthcare costs)

    9. Establish partnerships with insurance companies to cover the cost of advance care planning for their members. (Increases affordability)

    10. Utilize data analysis to identify patterns and trends in end-of-life care and adjust the Go To Market Plan accordingly. (Allows for data-driven improvements)

    CONTROL QUESTION: Does facilitated advance care planning reduce the costs of care near the end of life?

    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    To have facilitated advance care planning, including utilizing tools such as advanced directives and communication aids, become the standard practice for all individuals by the year 2030, resulting in a significant reduction in end-of-life care costs for both individuals and healthcare systems. This would lead to an overall improvement in quality of life for patients, as well as a more sustainable and efficient healthcare system.

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    End Of Life Planning Case Study/Use Case example – How to use:


    The client, a medium-sized healthcare organization, was facing challenges related to rising healthcare costs and the need for better end-of-life care planning. They wanted to explore the potential benefits of implementing a facilitated advance care planning (ACP) program to reduce the costs of care near the end of life. The client had observed that a significant portion of their healthcare expenditures were attributed to treatments that were unwanted or unnecessary. Moreover, they recognized the importance of addressing patient preferences in end-of-life care to improve overall quality of life and patient satisfaction.

    Consulting Methodology:

    To address the client′s objectives, our consulting team employed a multi-phase approach that included in-depth research, analysis, and recommendations based on best practices and industry standards. The key steps of the methodology were as follows:

    1. Conducted a literature review: Our team conducted a thorough review of existing research, consulting whitepapers, academic business journals, and market research reports on end-of-life care planning. This enabled us to gain insights on the current state of ACP implementation and its impact on reducing end-of-life costs.

    2. Analyzed the current state of end-of-life care at the client organization: We conducted interviews with key stakeholders at the client organization to understand their current processes and practices related to end-of-life care planning. This involved reviewing data on healthcare expenditures, patient satisfaction scores, and any existing ACP initiatives.

    3. Identified best practices in ACP: Based on our research and analysis, we identified best practices in ACP implementation, including key elements such as patient education, communication, and decision-making processes.

    4. Developed a customized ACP program: Our team developed a customized ACP program for the client organization, keeping in mind their organizational objectives, patient demographics, and resources.

    5. Conducted pilot program and evaluated results: We conducted a small-scale pilot program to test the effectiveness of the ACP program and gather feedback from patients and healthcare professionals. Based on the results, we refined the program and made recommendations for its full-scale implementation.


    The consulting team delivered the following key deliverables to the client:

    1. Comprehensive report: The report included our findings from the literature review, analysis of the client’s current state, best practices in ACP, and recommendations for a customized ACP program.

    2. Customized ACP program: We developed a detailed program outline that included patient education materials, communication tools, decision-making processes, and training materials for healthcare professionals.

    3. Pilot program results: A summary of the pilot program results, including patient feedback and any suggested improvements.

    Implementation Challenges:

    During the project, our team faced some challenges, including:

    1. Resistance to change: Implementing a new ACP program involved changes in processes and workflows for both patients and healthcare professionals. We had to work closely with the client organization to address any resistance to change and ensure buy-in from all stakeholders.

    2. Resource constraints: The client organization had limited resources, both in terms of finances and staff. We had to develop a program that could be implemented with minimal additional resources.

    3. Sustainability: The client was concerned about the long-term sustainability of the ACP program. Therefore, we had to develop a program that could be integrated into existing processes and practices to ensure its long-term success.

    KPIs and Other Management Considerations:

    To measure the success of the ACP program, we recommended the following key performance indicators (KPIs) for the client organization:

    1. Increase in patient satisfaction scores: We recommended tracking patient satisfaction scores related to end-of-life care to measure the success of the ACP program in meeting patient preferences.

    2. Reduction in unwanted treatments: By implementing a comprehensive ACP program, we expected to see a reduction in the number of unwanted or unnecessary treatments near the end of life, resulting in cost savings.

    3. Improved communication and decision-making: We recommended tracking the frequency and quality of communication between patients, families, and healthcare professionals to measure the success of the ACP program in facilitating effective decision-making.

    Management considerations for the client organization included:

    1. Ongoing education and training: To ensure sustained success of the ACP program, it was crucial for the organization to provide ongoing education and training for healthcare professionals on ACP best practices.

    2. Integration into existing processes: The ACP program needed to be integrated into existing processes and workflows to ensure its long-term sustainability.

    3. Continuous monitoring and evaluation: It was essential for the client to continuously monitor and evaluate the ACP program′s outcomes and make necessary adjustments to improve its effectiveness.


    Based on our research and analysis, we concluded that implementing a facilitated ACP program could potentially reduce the costs of care near the end of life for the client organization. By following best practices and customizing the program to meet the client′s specific needs, we were confident that the organization could see improvements in patient satisfaction, reduced unwanted treatments, and improved communication and decision-making. However, it was crucial for the client to address implementation challenges and continuously monitor and evaluate the ACP program for long-term success.

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