Digital Banking Transformation: Should you get a marketing person to lead your next digital transformation, or more of an IT project manager?

Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements.


The purpose of digital transformation is very simply a process to help your organization find new ways of generating value. Digital transformation can alter business activities, processes, competencies and models to leverage technologies in a strategic and prioritized way. The key areas of digital transformation strategy are processes, relationship management, stability and security.


Successful organizations make the most of their transformation journey by focusing on empowering people to achieve more with the right technology. your digital transformation consulting practice provides the right mix of digital and industry experience to help your organization create exceptional experiences using automation, analytics, and AI.


Digital transformation — the use of technology to radically improve performance or reach of enterprises — is a hot topic for organizations across the globe. From a business perspective, digital transformation aims to develop and implement the digital solutions to make the business processes more efficient. A key part of the strategy was an in-depth understanding of customer pathways and interfaces to plan for an intuitive, cohesive and functional digital landscape.


The fundamental fact is that digital transformation is a software-driven revolution. you are financial services and digital transformation experts and bring your knowledge and experience to every engagement. Digital transformation enables digital availability in a different area of use than previously. Transitioning to a cloud environment is only one step in a long-term digital transformation strategy.

Want to check how your Digital Banking Transformation Processes are performing? You don’t know what you don’t know. Find out with our Digital Banking Transformation Self Assessment Toolkit: